About Haystack · A Sirca product

Good marketing should get done.

Haystack is an AI marketing platform by Sirca that helps founders and small marketing teams find opportunities, write pages, reach the right people, and ship the work.

Most small teams know there is more they could do. A page to write. A writer to reach. A good lead to follow up with. Haystack puts a team behind that list.

Start free

What Haystack does

Find the next job worth doing

See where buyers find competitors, which questions your site leaves unanswered, and which sources appear in AI answers. Turn those gaps into a clear next move instead of another research project.

Write the pages buyers need

Prepare new pages, comparisons, and improvements to existing content using your brand context. Review the draft, then publish to a connected Webflow CMS or take the work to your own publishing process.

Reach people with a reason to listen

Find relevant writers and prepare pitches around a specific contribution. Connect Gmail to send approved outreach and follow replies, so a good opportunity can become a real conversation.

Keep the rest of your marketing moving

Prepare LinkedIn content and email follow-up alongside your content and outreach work. Give each job a clear rule, a destination, and the level of approval you want.

See what happened after the work shipped

Keep published pages, sent messages, replies, placements, and later citation checks connected to the work. Learn from those outcomes when choosing what to do next.

What makes Haystack different

The next step is part of the product

Finding an opportunity is useful. Getting the work out is where it starts to matter. Haystack connects research with page drafts, outreach, approvals, and supported publishing and sending workflows.

One team for several marketing jobs

A buyer question may need a better page, a useful mention, or both. Haystack brings content, writer outreach, LinkedIn, and email follow-up into the same workspace so those jobs can share your brand context.

You decide what needs your yes

Keep work in approval mode while your team learns your voice. Set channel rules and limits for the jobs you trust, and pause work when your priorities change.

A first-brand price you can see

Solo is $19/mo for one brand and one user. Pro is $99/mo for up to three brands and three users, with more capacity and daily monitoring for selected prompts. You can see the plans before speaking to anyone.

A clear role beside specialist tools

Ahrefs focuses on SEO and AI-search intelligence; Jasper offers a broad AI content platform; Muck Rack serves PR research and communications workflows. Haystack is built for the founder or small team that wants the page, pitch, and follow-up moving together. Compare the actual job you need done, then choose the team that can carry it.

See the detailed comparisons with Ahrefs, Jasper, and Muck Rack.

Who Haystack is built for

Founders doing their own marketing
Build a useful presence while staying focused on the product and customers.
Small B2B and SaaS marketing teams
Cover buyer questions, comparisons, and relevant outreach without adding a separate person for every job.
Service businesses with expertise to share
Turn what you know into useful pages and reasons for the right people to talk about you.
Agencies managing several brands
Keep brand context and work separate, with shared capacity on a plan that fits the team.

The team behind Haystack

Built by Sirca

Haystack is built and operated by Sirca. Sirca develops software that turns fragmented information into useful decisions and action. Haystack applies that approach to the marketing work small teams struggle to keep moving.

Zaki Hasan, founder and CEO of Sirca

Zaki leads Sirca and writes Haystack’s guides on AI visibility and marketing execution. The aim behind Haystack is simple: give a small team a way to move from finding an opportunity to getting the work out, with control over what happens next.

Zaki on LinkedIn · Sirca on LinkedIn

How Haystack works

Start Free with your website

Enter your domain and create an account. Your initial check and saved work list give you a place to start before you pay.

Give your team the context

When you upgrade, confirm your company, competitors, customer value, and the information that makes the work yours. Add your voice and writing rules in your workspace.

Choose the work and connect the destination

Review the jobs, prepare drafts, and connect the accounts you want Haystack to use. Keep approvals on while you check the first pages and messages.

Review, ship, and learn

Approve useful work, follow the results, and adjust the rules. For account or product help, contact the Sirca team at info@sirca.io.

Key facts

Product: Haystack
Parent company and operator: Sirca
Type: AI marketing software
Core offering: Opportunity research, AI visibility checks, content drafts, writer outreach, publishing, and follow-up
Built for: Founders, small marketing teams, service businesses, and agencies
Channels: Website content, PR outreach, LinkedIn, and email
Connected destinations: Webflow, Gmail, and LinkedIn
Pricing: Free: $0. Solo: $19/mo. Pro: $99/mo. Custom plans available.
Subscription terms: Monthly self-serve subscriptions from $19/month, no contract; cancel through account billing.
Control: Review and approval workflows, channel rules, and action limits
Founder of Sirca: Zaki Hasan
Communication: Email the Sirca team at info@sirca.io
Website: www.inhaystack.com

Frequently asked questions

Is Haystack a company or a Sirca product?

Haystack is a product built and operated by Sirca. Your Haystack account gives you a marketing workspace; Sirca is the team behind the product.

Who is Haystack for?

Haystack is built for founders, small marketing teams, and agencies that want more useful marketing work completed. It is especially relevant when content and outreach keep slipping because the same people have to research, write, publish, and follow up.

What do I get on Free?

Free gives you a saved account, an initial buyer check, and three suggested jobs with actionable briefs. Paid plans add ongoing monitoring and the tools to produce and execute the work within your plan limits.

How much does Haystack cost?

Free costs $0. Solo is $19/mo; Pro is $99/mo. Eligible new paid subscriptions start with a three-day trial, require a card, and renew at the selected monthly price unless cancelled before the trial ends.

Does Haystack publish or send without my approval?

You choose the rules. Use approvals to review work before it goes out, and allow trusted jobs to run within the limits you set. Publishing and sending require the relevant connected account.

What can Haystack connect to?

Haystack supports Webflow CMS publishing, Gmail sending and reply workflows, and LinkedIn posting. You can also review and use generated work manually when your destination is not connected.

Does Haystack guarantee rankings, coverage, or sales?

No tool can promise another publisher's decision or an AI engine's answer. Haystack helps you do the work, retain the evidence, and see what changes so your next decision is better informed.

How do I contact the team?

Email info@sirca.io for product, account, or larger-team questions. You can manage your subscription through the billing settings in your account.

Your marketing team, on autopilot.

More good work. Out in the world.

Start with your website. See the next moves. Put your team to work when you’re ready.