Terms of Service

These Terms of Service govern your access to and use of Haystack, including our website, application, audit, dashboards, AI visibility scans, source analysis, story angle generation, page drafts, page update guidance, journalist matching, pitch drafting, reports, and related services. Haystack is operated by Sirca. In these terms, "Haystack", "we", "us", and "our" refer to Sirca and the Haystack service.

By creating an account, starting an audit, starting a trial, subscribing, inviting teammates, or otherwise using Haystack, you agree to these terms. If you use Haystack for a company or other organisation, you confirm that you have authority to bind that organisation.

• You must be at least 18 years old and able to enter into a binding contract.
• You must provide accurate account, billing, and workspace information.
• You are responsible for keeping your password and sessions secure.
• You are responsible for all activity under your account and workspace.
• You must tell us promptly if you believe your account has been accessed without permission.

We may require email verification for some features. We may refuse, suspend, or terminate accounts that appear fraudulent, abusive, unlawful, risky, or created to avoid usage limits.

Haystack helps businesses understand and improve how they appear in AI-assisted search and answer engines. The service may include free audits, prompt tracking, answer scans, citation analysis, source diagnosis, competitor comparison, generated page drafts, page update guidance, story angles, journalist research, pitch drafts, placement logging, attribution, usage reports, and billing management.

We may add, remove, change, throttle, or limit features at any time. Some features depend on third-party services, including infrastructure, payment, email, analytics, AI, search, and data-processing providers. We are not responsible for third-party outages, model changes, search-index changes, provider limits, pricing changes, or degraded third-party performance.

Some features may be new, experimental, preview, beta, or dependent on fast-changing third-party systems. Those features may change, fail, produce different results over time, or be withdrawn without notice. We may prioritise reliability, security, legal compliance, cost control, and service stability over any individual feature or workflow.

• Paid self-serve plans start with a 3-day free trial unless stated otherwise at checkout.
• Trials convert to paid monthly subscriptions unless cancelled before the trial ends.
• Subscriptions renew automatically until cancelled.
• Payments, cards, invoices, taxes, failed payments, and subscription management are handled by our payment processor.
• You authorise our payment processor to charge the payment method you provide for recurring fees, taxes, and permitted charges.
• You can cancel through the billing portal or by contacting us if the portal is unavailable.
• Unless required by law or expressly agreed in writing, fees already paid are non-refundable.
• We may change prices or plan limits on notice. Existing subscriptions will be handled through our checkout and billing systems and according to applicable law.

If payment fails, if a subscription is cancelled, or if your plan is no longer active, we may restrict access to paid features. We may keep enough account and billing data to comply with law, resolve disputes, prevent fraud, and enforce these terms.

Charges are not conditional on a specific result, citation, placement, ranking, journalist response, page performance, lead, sale, revenue outcome, or level of usage. You must raise billing disputes within 30 days of the charge, unless applicable law requires a longer period.

Each plan includes specific limits, which may include prompts, workspaces, seats, action generation, pitch drafts, manual scans, placement rescans, refreshes, reports, support level, and other usage. Limits apply across all workspaces in a billing group unless we state otherwise.

You must not bypass, share, resell, overload, automate around, scrape, reverse engineer, or abuse plan limits, rate limits, access controls, or billing controls. We may throttle, pause, or suspend use that creates risk, excessive cost, degraded service, security concern, or harm to us, other customers, third parties, or infrastructure.

We may use automated and manual controls to enforce fair use. If your use is materially higher than expected for your plan, creates abnormal provider cost, or appears abusive, we may limit usage, require an upgrade, require a custom agreement, or suspend access.

"Customer Content" means information you or your users provide to Haystack, including company names, websites, competitors, prompts, optional LinkedIn profiles, business context, copied AI context, shipped page URLs, placement URLs, notes, pitch edits, team member details, and related workspace data.

• You retain ownership of your Customer Content.
• You grant us a worldwide, non-exclusive licence to host, process, copy, transmit, display, and use Customer Content as needed to provide, secure, support, improve, and operate Haystack.
• You confirm you have the rights and permissions needed to provide Customer Content to us and to allow us to process it.
• You must not upload sensitive personal data, regulated health data, payment card numbers, government identifiers, passwords, trade secrets you are not allowed to disclose, or unlawful material unless we have agreed in writing.

You are responsible for backing up any Customer Content or outputs that you need outside Haystack. We may create, use, and retain aggregated, anonymised, or de-identified information derived from use of the service for analytics, benchmarking, security, product improvement, and business purposes, provided it does not identify you or your users.

Haystack uses AI systems, search systems, public web data, third-party providers, and automated analysis. Outputs may be incomplete, outdated, inaccurate, biased, duplicated, unavailable, or unsuitable for your use case. You must review and approve outputs before relying on them, sending them, publishing them, or making business decisions from them.

We do not guarantee that you will be cited, recommended, ranked, mentioned, or surfaced by any AI system, answer engine, search engine, journalist, publication, website, or third-party platform. We do not guarantee media coverage, journalist replies, placements, page traffic, sales, pipeline, revenue, rankings, conversion, or any specific business outcome. Audit numbers, pipeline estimates, citation rates, and opportunity calculations are directional estimates only.

Page drafts, page update guidance, pitch drafts, journalist matches, source diagnosis, suggested actions, and reports are not legal, financial, tax, investment, compliance, public-relations, or professional advice. You are responsible for your own outreach, claims, substantiation, consents, compliance, and results.

Any examples, estimates, scores, forecasts, revenue figures, pipeline figures, conversion assumptions, screenshots, benchmarks, or case-study style materials are illustrative unless expressly stated otherwise in a written agreement. You must not rely on them as promises, guarantees, or financial projections.

You are responsible for all outreach, emails, claims, attachments, follow-ups, contact choices, and communications you send using information from Haystack. You must comply with applicable laws and rules, including advertising, marketing, consumer protection, privacy, email, anti-spam, intellectual property, publicity, and journalist relationship rules.

You must not use Haystack to send spam, harass people, impersonate anyone, mislead journalists, make false claims, scrape personal data unlawfully, violate third-party rights, or contact people where you do not have a lawful basis to do so.

You must not use Haystack to:

• break the law or infringe anyone's rights;
• upload malicious code or attempt unauthorised access;
• interfere with, degrade, scan, overload, or disrupt the service;
• reverse engineer, copy, resell, or create a competing service from Haystack except where law expressly allows;
• misrepresent outputs as verified facts without review;
• process highly sensitive personal data without our written agreement;
• use the service for surveillance, discrimination, harassment, illegal profiling, or harmful targeting;
• evade rate limits, billing limits, security controls, or plan restrictions.

Haystack, including the software, product design, interfaces, workflows, models of operation, documentation, trademarks, logos, and other materials, is owned by us or our licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable right to use Haystack during your active account or subscription, subject to these terms.

As between you and us, you may use page drafts, page update guidance, pitch drafts, reports, and other outputs generated for your workspace for your internal business, publishing, and outreach purposes, subject to these terms. Because AI systems may produce similar outputs for others, we do not promise that outputs are unique, exclusive, protectable, non-infringing, or free from third-party claims.

If you send us feedback, ideas, requests, suggestions, or comments, you grant us the right to use them without restriction or payment to you. We may use them to improve, market, and develop Haystack or other products and services.

We will use reasonable care to protect non-public Customer Content. You must use reasonable care to protect non-public information you receive about Haystack, including non-public product, pricing, technical, security, or business information. Confidentiality does not apply to information that is public, independently developed, lawfully received from another source, or required to be disclosed by law.

We use reasonable technical and organisational measures to operate Haystack. However, no service is perfectly secure, uninterrupted, or error-free. We may suspend access for maintenance, security, legal, billing, provider, or operational reasons. We are not liable for downtime, data loss, delays, degraded AI provider output, or third-party outages except where liability cannot legally be excluded.

You may stop using Haystack at any time and may cancel paid subscriptions through the billing portal. We may suspend or terminate your access if you breach these terms, fail to pay, create legal or security risk, abuse the service, or use Haystack in a way that could harm us, users, third parties, infrastructure, or third-party providers.

After termination, your right to use Haystack ends. Sections intended to survive, including payment obligations, intellectual property, confidentiality, disclaimers, liability limits, indemnity, governing law, and dispute provisions, continue to apply.

We may delete free, inactive, trial, cancelled, or terminated accounts and related workspace data after a reasonable period, subject to legal, billing, security, backup, and dispute needs. You are responsible for exporting or saving anything you need before access ends.

To the fullest extent permitted by law, Haystack is provided "as is" and "as available." We disclaim all warranties, conditions, representations, and guarantees, whether express, implied, statutory, or otherwise, including merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, reliability, and uninterrupted operation.

Nothing in these terms excludes liability that cannot legally be excluded, including liability for fraud, fraudulent misrepresentation, or death or personal injury caused by negligence where applicable law does not allow exclusion.

To the fullest extent permitted by law, we will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for loss of profits, revenue, goodwill, business opportunity, data, anticipated savings, reputation, or business interruption, even if we have been advised that such losses may occur.

To the fullest extent permitted by law, our total aggregate liability arising out of or relating to Haystack or these terms will not exceed the greater of: (a) the amounts you paid to us for Haystack in the three months before the event giving rise to the claim; or (b) GBP 100.

You will defend, indemnify, and hold us harmless from claims, losses, damages, liabilities, costs, and expenses, including reasonable legal fees, arising from your Customer Content, your outreach, your use of outputs, your breach of these terms, your violation of law, or your infringement or misuse of third-party rights.

We are not responsible for delay, failure, loss, or damage caused by events outside our reasonable control, including provider outages, internet failures, cyberattacks, denial-of-service attacks, labour disputes, power failures, legal changes, government action, war, terrorism, natural disasters, or other events beyond our control.

You may not assign or transfer your account, subscription, workspace, or rights under these terms without our written consent. We may assign or transfer these terms, our rights, or our obligations as part of a merger, acquisition, financing, restructuring, sale of assets, change of control, or by operation of law.

We may update these terms from time to time. If we make material changes, we will take reasonable steps to notify you, such as posting the updated terms, sending an email, or showing an in-product notice. Continued use of Haystack after updated terms take effect means you accept the updated terms.

These terms are governed by the laws of England and Wales, unless mandatory law gives you rights that cannot be changed by contract. The courts of England and Wales will have exclusive jurisdiction over disputes, except where applicable law requires otherwise. Before starting a formal claim, both sides agree to try to resolve the dispute in good faith by contacting the other side.

Questions about these terms can be sent to info@sirca.io. For privacy questions, see our Privacy Policy.