Best tools to track AI search visibility for your company

Most tools on the market only watch it. They run your buyer prompts through the AI engines, record whether you were mentioned, and chart the trend. That is worth doing, and several tools do it well. Peec AI is the strongest mid-market monitor with the widest engine coverage and transparent pricing. Otterly is the cheapest way to baseline. Profound has the deepest dataset for enterprise teams. Brandlight covers regulated enterprises that need heavy governance.

Every one of them stops at the same place. They tell you where you are invisible and leave the fixing to you.

What tracking actually shows, and what it leaves out

A tracking tool answers three questions. How often does AI mention you. Where do you rank when it does. Who does it name instead. That is useful intelligence, and for a quarter or two it is enough, because you cannot fix what you cannot see.

Then you can see it, and nothing changes, because the dashboard does not touch the cause. AI engines build each answer from a small set of source domains. Editorial pages, review sites, listicles, and a few authoritative domains. Your competitors get named because those sources mention them. The dashboard shows you the symptom. The cause lives in pages the tool cannot put you on.

So the real question when choosing a tool is not "which one tracks the most engines." It is "which one moves me from tracked to recommended."

The tool that closes the loop

Haystack tracks your AI search visibility like the others, and then carries the work through to the result.

It ranks the buyer prompts you are losing by how much each is worth to you. For each one it shows the exact source domains the AI is citing to name your competitors. It drafts the pitches that would put your company into those same sources, matched to outlets that already rank for your prompts. And when you land a placement, it tracks it and proves when it produces a new AI citation. You get the measurement every other tool gives you, plus the part that actually changes the number.

Pricing is published, starting at a self-serve solo tier and a Pro tier in the low hundreds per month, with a free audit you can run on your own domain right now, no signup and no sales call.

How to pick

• You have a team to do the earned-media work and only want measurement: Peec AI, or Otterly if budget is tight.
• You are a regulated enterprise with headcount to act on the data: Profound or Brandlight.
• You want the tool to carry the work from gap to placement to proven citation: Haystack.

Do this first

List the ten questions a buyer would ask an AI engine right before considering your product, in their words. Ask each in ChatGPT and Perplexity. Write down which brands get named and which sources the answer cites. The repeating domains in that list are your real target, and there are usually fewer than you expect. That single exercise is the whole job, and it is what Haystack automates and then executes against.