Features
AI share of voice
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A percentage without its prompt set can mislead. Ten broad awareness prompts and ten bottom-of-funnel comparisons describe different markets even when both produce the same score.
What AI share of voice should do
A credible measure states which prompts, engines, dates, and counting rules produced it. The marketer should be able to open a loss, inspect the answer, see the cited evidence, and decide whether a specific action is justified.
A practical workflow
- Build a prompt set grouped by buyer stage and decision type.
- Apply the same brand-matching and competitor rules to every answer.
- Calculate presence within that explicit sample.
- Inspect the losses that repeat across high-value prompts.
- Ship relevant work and compare the same segment later.
Where the automation needs a boundary
Do not combine materially different prompt groups into one success claim. Account for brand-name ambiguity, engine availability, and answer variation. A changing prompt set breaks simple period comparisons.
How to evaluate the software
| Check | A useful standard |
|---|---|
| Denominator | The exact prompt and engine sample is known. |
| Segmentation | Category, comparison, and use-case prompts can be viewed separately. |
| Evidence | Every counted result links to an answer. |
| Action | Important losses lead to specific work, not general alarm. |
What to measure
Track presence by high-intent prompt group, repeated competitor wins, accurate brand descriptions, and new source inclusion. Pair the metric with site visits and conversions from AI referrals when available.
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Frequently asked questions
- A basic version divides answers mentioning the brand by the monitored answer set. Useful reporting also states the prompts, engines, dates, matching rules, and segments.
- Can the work require approval?
- Yes. Haystack keeps consequential publishing and sending actions behind the approval or autonomy rule chosen for that job.
- Which channels can Haystack act through?
- Haystack can publish approved pages to Webflow, send approved outreach and nurture through Gmail, and publish approved LinkedIn posts.