Features
AI PR automation
PR fails quickly when automation makes volume cheaper without improving the reason for contact. The defensible unit is one relevant opportunity matched with one writer and one concise contribution.
What AI PR automation should do
The system should connect recent coverage, subject fit, contact evidence, pitch rationale, draft, send state, and reply. It should help a small team pursue a few credible opportunities without pretending to be a full global communications database.
A practical workflow
- Define the story, evidence, expert contribution, or source gap.
- Research recent writers whose actual coverage matches it.
- Record why each person is relevant and what the company can add.
- Prepare a short individual note and require approval for early sends.
- Send through Gmail, stop on reply, and record placements or next steps.
Where the automation needs a boundary
Do not scrape broad lists and personalize a sentence. Exclude sensitive beats, unverifiable contacts, weak matches, and claims without evidence. Respect suppressions, frequency limits, replies, and editorial independence.
How to evaluate the software
| Check | A useful standard |
|---|---|
| Opportunity | The story has value beyond the sender's desire for coverage. |
| Match | Recent work explains why this writer belongs on the list. |
| Message | The pitch offers a specific usable contribution. |
| Safety | Approval, caps, suppression, and reply stops are enforced. |
What to measure
Track qualified reply rate, useful conversations, requests for information, placements, corrections, and suppressions. Send volume is a risk measure, not a success measure.
Frequently asked questions
- Can AI safely automate PR outreach?
- It can automate research, drafting, controlled sending, and reply detection when relevance and approval rules are strict. Sensitive stories and important relationships still need direct human judgment.
- Can the work require approval?
- Yes. Haystack keeps consequential publishing and sending actions behind the approval or autonomy rule chosen for that job.
- Which channels can Haystack act through?
- Haystack can publish approved pages to Webflow, send approved outreach and nurture through Gmail, and publish approved LinkedIn posts.