AI PR software that prepares and sends relevant pitches

A generic pitch sent to a long media list creates noise for journalists and risk for the sender. Useful PR automation narrows the list, gives every recipient a credible reason to receive the message, and protects the final send with clear limits.

What can AI handle in a PR workflow?

AI can research recent coverage, classify whether a writer fits the subject, summarize the relevant connection, and prepare a concise first draft. It can also schedule approved messages, stop on replies, and keep the activity organized. News judgment, sensitive claims, embargoes, and important relationships remain human decisions.

How to judge whether a contact is relevant

• The writer has covered the subject or an adjacent buyer problem recently.
• The proposed contribution adds evidence, access, expertise, or a genuinely useful angle.
• The publication reaches people who could care about the subject.
• The pitch can explain the connection in one specific sentence.
• The sender would still feel comfortable if the email were posted publicly.

Sending from your own Gmail

Haystack connects to Gmail so the message comes from a real company address and replies return to the normal inbox. Send limits, suppression rules, approval settings, and reply detection protect the account. The objective is a small number of well-matched emails rather than maximum volume.

What to measure

Track qualified replies, useful conversations, earned mentions, and the downstream search or AI citations tied to a placement. Opens can help diagnose delivery, but they say little about whether the pitch deserved attention. A short relevant exchange can be more valuable than hundreds of tracked opens.